Buy Zune

We mentioned that Microsoft had plans to launch Zune in Canada, and we got many inquiries in this regard, now, finally, what seems like an eternity later, we have an official launch date of June 13th. There were also rumors that the whole line of Zunes would not be available in Canada. The 4GB, 8GB, and 80GB Zune players will be in stores on June 13, 2008. Canadian Zune lovers (or would-be lovers) can go over to zune.ca for more information.

Personally, I feel, if Microsoft can market it right, Zune may be a bigger hit in Canada than it was initially in America. However, they will probably need a different marketing strategy in some of the provinces (French Canada for example may require a different approach). The penetration of the iPod is high in Canada as it is in America, so it is not really that surprising. Zune 4GB and Zune 8GB will be retailing $139.99 CDN and $189.99 CDN respectively. The slim ultra-portable Zunes will be available in black, red, and pink.

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