Zune has just doubled its market share of the portable MP3 player market, but it seems that Microsoft is bent upon taking over the whole market. In this regard, Michael Pinto, creative director for design firm Very Memorable has a few suggestions that Microsoft should follow to make the Zune the top most MP3 player.
For one, he says that Microsoft needs to offer a $25 model of the Zune. This will be the competitor to Apple's iPod shuffle. It should also sell itself more as a fashion accessory, like the shuffle does. He mentions that Zune needs to focus more on form and less on the technology inside. Microsoft should also offer limited versions of the Zune like a Hello Kitty Zune and a Takashi Murakami Zune. Finally, Mr. Pinto recommends that Zune should always come pre-loaded with music, including music videos and exclusive interviews with artists. The goal is to make it a hobby to collect Zunes and of course increase the market share of the Zune.
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