Microsoft initially launched the Zune with the tag line "Enter the Social." However, it wasn't much of a success on the social front. It had the ability to share music via WiFi in a very limited and restricted way, and it didn't catch on. Now Microsoft is back with a new plan. They have just enabled a feature that allows users to download their friends' nine most recently listened songs and nine others that are tagged as favorites.

To get this service, which is done through Zune Social, users have to be subscribed to the $14.95 a month mobile music service known as Zune Pass. Microsoft faces a major uphill battle in unseating Apple from its dominant market share and king of the hill status. Nonetheless, they have not given up the fight and are still going strong to take out the iPod.

 


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